Rating for the 2012-13 television year were covered in several articles here. What is sometimes forgotten, is that television ratings are the major thing used to set ad rates for the various television shows. The article here discusses the ad rates for the top ten shows for the past year and the previous year.
Also looked at are the 18-49 demo ratings, how the top ten ratings compare to the top ten ad costs, the expensive and bargains based on a cost per ratings point, and some speculation as to the what ad rate we might expect for The Big Bang Theory, how much those ad rates bring in for CBS, and how that might affect the renegotiation for the renewal of The Big Bang Theory.
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This story was originally published on The Big Bang Theory Site.